Utilize Paid Advertising To Get More Dealership Inventory
New and pre-owned inventory shortages are something many dealerships have continued to struggle with over the past year. It’s not a secret. And adjusting to this new norm has been a struggle for many, but it also has brought new opportunities, specifically when it comes to digital marketing. Utilizing digital marketing to acquire more vehicles...…
How to Get More Service Customers at a Dealership
Being in the retail automotive business is exciting. However, that’s not to say that it doesn’t come without challenges. The average retail customer would be surprised to know that fixed operations are where many dealerships succeed financially. Dealerships with consistently busy service departments are almost always the most profitable dealerships. So, how can you get...…
Ten New Car Models to Blog About in 2022
As a dealership, it is imperative to keep your customers informed on the upcoming models and why they should consider buying these models. However, with the amount of upgraded, brand new and returning vehicles that are released each year, it can be hard to choose which ones to focus on. In this blog, we will...…
How Should a Dealership Use a Press Release?
The automotive industry is in a vastly different place than it was even 10 years ago. Dealerships have either learned how to carve out a position online, or they don’t exist anymore. The power of the internet allows dealerships to directly connect with customers in the immediate area, whether through social media marketing or other...…
Why Local Content Still Matters for Car Dealerships
When you decide as a dealership to have content available on your website, you need to ensure that that content provides not only information but also high SEO value for your dealership’s website. While posting blogs and custom landing pages about upcoming and current models is important, local content can also provide a major advantage....…
Don’t Cancel Your Dealership Marketing While Inventory is Low
Inventory is low. It’s no secret. Dealerships everywhere have been forced to adjust to what has become the new normal for the foreseeable future. And as with any change, it’s essential to be nimble. But you also don’t want to make any changes that could negatively impact your overall business. One aspect of your business...…
Top Blogging Tips for Car Dealers
If you’re here, you likely represent a dealership, and that dealership almost assuredly has a website. These days without a website even used car dealerships will lose traction and lose sales. What about your blog though? Most website providers offer blog functionality, should you be using it? Should you perhaps be doing it yourself even?...…
Why do Featured Snippets Matter For Your Dealership?
You’ve seen them while searching, even if you didn’t know what they were at the time. The featured snippet—the coveted top position of organic search—can be yours, but should you care? Why do featured snippets matter for your dealership? There are a lot of reasons you should care, but first, we’ll go into detail and...…
How To Get More Used Inventory at Your Dealership
People need cars. Your dealership doesn’t have them. What do you do? New cars aren’t an option when it comes to increasing dealership inventory. Dealers are entirely at the mercy of the OEMs, and the timeline to customer delivery for some popular models is six months to a year. Naturally, dealers need to do whatever...…
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