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What’s New for SEO in 2024 With AI
The landscape of SEO changes every year. New features in search engines are released, new strategies are discovered, and old ideas stop bearing fruit. Part of being an SEO expert is to always be looking forward and understand what’s coming, and AI has only added to the speed of change. Come with us as we...…
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What Are SERP Features and Why Do You Want Them?
Taking advantage of everything that Google has to offer is a huge way to help make sure your digital marketing strategy is successful. Whether it’s utilizing analytics to keep track of your traffic, claiming and updating your Google Business Page, or simply making sure to harness all of the different ways your website or content...…
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How Can Content Help You Connect With Your Local Audience?
There’s a good chance that your business’s website is going to have pages with keywords that could potentially rank nationwide or even beyond, depending on what exactly your business is. Even if your business is very local, there’s nothing wrong with getting traffic that might not lead to a conversion or sale. The more traffic...…
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Google Generative AI and What it Means for SEO
Have you heard? There is a new SERP feature in town. At Phantom, we have always been strong proponents of features like People Also Ask and Featured Snippets, but where is this new AI-driven feature going to fit into the mix? This new feature is called Google Generative AI. We will explore what it is,...…
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How Does Content Marketing Keep People On Your Site Longer?
Another big benefit of content marketing is that it helps to keep your audience on the site longer. You want your audience not just to visit your website, but to stay on there for as long as you can get them to, because the longer they stick around the more likely they are to convert....…
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Build Audience Trust With Content Marketing
One of the most important things to do as a business, big or small, is to build trust with your customer base. If your customers don’t trust you they will not only stop doing business with you, but perhaps even take measures to deter other people from doing business with you as well, such as...…
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What is AI-Assisted Content?
There is human written content and then there is AI-generated content. At Phantom, we are a strong proponent of the former, but something in the middle is emerging that we can also get behind. It’s called AI-assisted content. Let’s explain what it is and the Phantom approach to how it should be utilized and implemented....…
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How Can You Target Your Competitors with Content Marketing
For the desire to succeed as a business, you inevitably also have a desire to beat your competitors, and when it comes to content marketing, that is often a good strategy. Let’s see how you can target your competitors with content marketing and help you build your next content marketing strategy. Beat Your Competitors With...…
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How Content Marketing Can Boost Your Social Media Presence
Billions of people utilize social media on a daily basis. There are numerous platforms available for many different avenues, and they’re all great resources that you can utilize to expand your reach as a business or brand. In 2023, if you’re running a business or brand with an online presence (which is itself a necessity),...…
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