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  • How to Hire Experienced Automotive Writers

    How to Hire Experienced Automotive Writers


    How to Hire Experienced Automotive Writers Read more

  • Does Black Hat SEO Still Work For Dealerships?

    Does Black Hat SEO Still Work For Dealerships?


    The Internet used to be a lot more of a wild west. People were using any trick they could imagine to outrank their competitors, and a lot of those tricks were dirty. We call those SEO practices Black Hat SEO which is a term also rooted in the old west as the villains often wore... Read more

  • Raising the Phantom Brand

    Raising the Phantom Brand


    Everything starts with an idea. Leading up to the launch of Phantom Copy, we knew we had that idea: a marketplace where car dealers could buy pre-written content for their website or opt for connecting with a writer to write custom content. We knew the space, we knew the players, and we knew the writers.... Read more

  • Best TikTok Strategies for Car Dealerships

    Best TikTok Strategies for Car Dealerships


    TikTok is a new frontier, a social platform like no other –the latest in infotainment for social media. The lip-syncing, comedy-producing, dance-inspiring viral sensation is a river of constantly changing information and trends. It’s a tool that can help you build a client base and introduce an entire generation to new/used cars. Since there aren’t... Read more

  • How to Improve Your Dealership’s Content Marketing

    How to Improve Your Dealership’s Content Marketing


    Having good automotive content on your site and in your marketing is crucial when it comes to selling cars. People research, ask questions, continue to research, and much more before they ultimately decide to purchase a car. As a dealership, your goal should be to get in front of car buyers at many points in... Read more

  • What is it Like to be a Writer for Phantom Copy?

    What is it Like to be a Writer for Phantom Copy?


    How did you hear about Phantom Copy? Did you see one of our ads? See our work in the wild? Perhaps you know one of our writers? Either way, if you are interested in becoming a Phantom yourself then you might have some questions. What is it like to be a writer for Phantom Copy?... Read more

  • Should I Sell My Used Car Now?

    Should I Sell My Used Car Now?


    Are you in the new car market? Get in line – literally.  Consumers eager to purchase a new vehicle have been put on seemingly endless waiting lists – especially long for the highest demand vehicles.  But why?  After pent-up demand exploded as the pandemic started to subside in early 2022, supply was not only bought... Read more

  • What WordPress Tricks Should Your Dealership be Using?

    What WordPress Tricks Should Your Dealership be Using?


    WordPress is a powerful tool, but only in the right hands. What WordPress tricks should your dealership be using? Phantom Copy has a great deal of WordPress. Our website right now is running on a highly customized version of WordPress, and the car-buying websites we build run on it too. With our experience and expertise,... Read more

  • Get Your Certified Pre-Owned Inventory to Work for You

    Get Your Certified Pre-Owned Inventory to Work for You


    What’s in your dealership’s inventory today? Chances are you are short on new cars, but perhaps you played your cards right and you have a hefty used inventory that’s helping you get through this supply chain shortage. Are you properly leveraging your used inventory though? Are you still trying to sell certified pre-owned vehicles, and... Read more

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