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  • The Phantoms Take Over Dallas

    The Phantoms Take Over Dallas


    NADA—a grueling week of talking, laughing, pitching, and attending events has come and gone another year and the team here at Phantom Copy is exhausted. It’s so fun to see so many familiar faces and reconnect with old colleagues, but I think it’s safe too say many of us are still recuperating. In 2022, the... Read more

  • New Car Models Launching in 2023

    New Car Models Launching in 2023


    We’re already a month into the new year and already the landscape of the automotive market is getting exciting. Now is the perfect time to look ahead at the new car models that will be launching throughout 2023. We’ve tried to be as wide-reaching is possible, but this might not be an exhaustive list. But... Read more

  • Upcoming Electric Car Brands Launching in the U.S.

    Upcoming Electric Car Brands Launching in the U.S.


    When it comes to automotive trends, there are few more topical and exciting than electrification. Electric cars have been around for longer than people think. For example, did you know that every hybrid on the road today is technically an electric vehicle? HEVs, or Hybrid Electric Vehicles, were just the beginning of widespread electrification throughout... Read more

  • How Long Does Content Marketing Take to Make a Difference?

    How Long Does Content Marketing Take to Make a Difference?


    At Phantom Copy, we know how important good content is and how big of a difference it can make, but the question we get all the time is how long does content marketing take to make a difference? There are a lot of variables in that question that don’t always make the answer easy to... Read more

  • Can ChatGPT Replace Your Content Marketing?

    Can ChatGPT Replace Your Content Marketing?


    At Phantom Copy, we’ve long been against the use of AI-generated content. We’ve built our network of Phantoms on the idea that human-written content will always be vital to any successful content marketing. However, we will be the first to admit that ChatGPT—at least at first glance—provides a far superior product to other AI-generated content... Read more

  • Why Hire a Ghostwriter for Your Business

    Why Hire a Ghostwriter for Your Business


    Whether your business is large or small, a ghostwriter may not be on your list of hires. You have a lot of needs that are specific to your industry, but what if we told you a ghostwriter could be beneficial in pretty much any industry? Why hire a ghostwriter for your business? In truth, you... Read more

  • Why Are My Dealership Google Reviews Disappearing?

    Why Are My Dealership Google Reviews Disappearing?


    Reviews – especially Google reviews – and ESPECIALLY 5-star Google reviews – are like gold for car dealerships and other businesses.  That being the case, you’re probably watching your review total like a hawk. Hitting a threshold of 10, 25, 50, 100, etc reviews is a big deal – and might even invoke an internal... Read more

  • What Should Your Dealership be Blogging About in 2023?

    What Should Your Dealership be Blogging About in 2023?


    If you have a dealership, chances are you have a blog. Whether you are running that blog or someone is running it for you, you are going to want to make sure you have a good strategy going into the new year. What should your dealership be blogging about in 2023? The best strategies are... Read more

  • Build Your Brand With a Blog Strategy

    Build Your Brand With a Blog Strategy


    Every business has a brand and your brand is vital to who you are. We don’t care how big or small you are, if you are not taking your brand seriously, your growth is going to be hampered if not outright prevented. Your blog is a great place to start building your brand voice, getting... Read more

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