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  • how to get more used inventory at your dealership

    How To Get More Used Inventory at Your Dealership


    People need cars. Your dealership doesn’t have them.  What do you do?  New cars aren’t an option when it comes to increasing dealership inventory. Dealers are entirely at the mercy of the OEMs, and the timeline to customer delivery for some popular models is six months to a year.  Naturally, dealers need to do whatever... Read more

  • Optimizing GBP for your dealership in 2022

    Optimizing GBP for Your Dealership in 2022


    SEO may always be changing, but for the last few years, one thing has remained the same in automotive. Your Google Business Profile or GBP is key to your success on Google. For those that are unfamiliar with the term GBP, you may know it by another name. Up until late last year, Google Business... Read more

  • find a phantom

    Find a Phantom at NADA 2022


    Sin City is about to get spooky. After lurking in the shadows for a little while, the Phantoms are coming out to play at NADA 2022.  The award-winning automotive team is back, and ready to light a new fire.  We’re ready to reconnect with former connections and meet new ones. But if we don’t find... Read more

  • SEO in Automotive in 2022

    SEO in Automotive in 2022


    Some things never change, but SEO is not one of those things. Even a 2-year-old website isn’t going to continue to cut it on the SEO front today, and that’s in any industry. Think about your business. Has anything changed more in the last 2 years than automotive? Your dealership may be falling behind in... Read more

  • what is a content marketplace

    What is a Content Marketplace?


    The marketplace business model has exploded in the last decade. Marketplaces like Amazon have revolutionized how businesses and consumers handle online transactions.  But what is an automotive content marketplace?  At Phantom Copy, the marketplace concept is much more than a trend. After over a decade of experience in the automotive industry, we saw an opportunity... Read more

  • phantom-featured

    Introducing Phantom Copy — The Ghostwriters’ Marketplace


    Content is your business. Think about it.  How do you explain what your business offers? How do you market those differentiators? How does someone find you online? You can’t do any of it without some form of content. Whether it’s internal site pages, blog posts, landing pages, an email blast, a press release, a sales... Read more

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