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How to Compete Against AI-Generated Content Online

How to Compete Against AI-Generated Content Online

Over the past few months, you’ve likely heard a ton about artificial intelligence. AI technology has been steadily advancing over the past several years, but that advancement has stepped up exponentially in recent memory, especially where content generation is concerned. One name in particular, ChatGPT, is taking the online world by storm. It has certainly opened a lot of eyes to the world of artificial intelligence, and has already begun to change the landscape of digital content. So, in a world suddenly flush with AI-generated content, how do you compete?

What is AI-generated content?

Before we dive into how to compete against it, we should lay out as best we can what exactly AI-generated content is. Thanks to programs like the aforementioned ChatGPT, just about any copy can be generated by artificial intelligence. That means your blog posts, product descriptions, marketing materials and just about any written content can now be generated by AI. And we’re not talking about choppy, robotic copy. Content generated by these advanced AIs is intelligible and already giving tons of companies and organizations access to digital content creation that they might not have been able to afford or take care of themselves in the past.

Drawbacks of AI Content Generation

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Although the technology is incredibly advanced and far beyond anything we’ve had before, even programs like the incredibly popular ChatGPT are not infallible – are not without their limitations. One of the biggest concerns with AI Content is that of plagiarism. The way that AI works is that it pulls from innumerable sources across the internet to create the content according to the user’s input. Obviously, this lends itself to the possibility of plagiarism. And considering the AI doesn’t give any sort of citations, it can be difficult to catch before it becomes a legal problem.

Other drawbacks include the need for editing and the inconsistent nature of the content – both in terms of quality and voice and perhaps even more aspects. Finally, the point of creating your content is likely to rank on Google, but AI-generated content is not guaranteed to rank. Google rewards high-quality content regardless of how it’s created, so there’s nothing preventing AI-generated content from doing well. But they put a focus on their E-E-A-T qualities – expertise, experience, authoritativeness and trustworthiness. With the impersonal nature of most AI-generated content, it might be difficult to rank.

So, how do I compete?

The best way to compete with AI-generated content is to focus on those aforementioned qualities as best you can. You should always be striving to create the highest quality content you can. Showcase your expertise and experience in your given topic or field; convey your authoritativeness and trustworthiness through the copy. Making sure to do your research can help with the former, while establishing your own voice can certainly help with the latter.

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