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  • Which Car Dealerships Make the Most Money?

    Which Car Dealerships Make the Most Money?


    The car dealership space may be one of the most competitive industries out there. Dealerships spring up, close down, and get bought out constantly, but which car dealerships make the most money? Who Are The Top 10 Most Successful Dealerships? According to recent data, we have a full list of 10 individual dealership locations. These...…

  • Do I Need a Google Business Listing for My Service Department?

    Do I Need a Google Business Listing for My Service Department?


    If you are a dealership, or any business really, then you know how important your business profile can be. It’s going to be solely responsible for a lot of leads, search visibility, maps visibility, and review information. What’s more, it’s often your customer’s first touch point with your brand while they are on the hunt...…

  • How to Hire Experienced Automotive Writers

    How to Hire Experienced Automotive Writers


    How to Hire Experienced Automotive Writers Read more

  • Does Black Hat SEO Still Work For Dealerships?

    Does Black Hat SEO Still Work For Dealerships?


    The Internet used to be a lot more of a wild west. People were using any trick they could imagine to outrank their competitors, and a lot of those tricks were dirty. We call those SEO practices Black Hat SEO which is a term also rooted in the old west as the villains often wore...…

  • Raising the Phantom Brand

    Raising the Phantom Brand


    Everything starts with an idea. Leading up to the launch of Phantom Copy, we knew we had that idea: a marketplace where car dealers could buy pre-written content for their website or opt for connecting with a writer to write custom content. We knew the space, we knew the players, and we knew the writers....…

  • Best TikTok Strategies for Car Dealerships

    Best TikTok Strategies for Car Dealerships


    TikTok is a new frontier, a social platform like no other –the latest in infotainment for social media. The lip-syncing, comedy-producing, dance-inspiring viral sensation is a river of constantly changing information and trends. It’s a tool that can help you build a client base and introduce an entire generation to new/used cars. Since there aren’t...…

  • How to Improve Your Dealership’s Content Marketing

    How to Improve Your Dealership’s Content Marketing


    Having good automotive content on your site and in your marketing is crucial when it comes to selling cars. People research, ask questions, continue to research, and much more before they ultimately decide to purchase a car. As a dealership, your goal should be to get in front of car buyers at many points in...…

  • What is it Like to be a Writer for Phantom Copy?

    What is it Like to be a Writer for Phantom Copy?


    How did you hear about Phantom Copy? Did you see one of our ads? See our work in the wild? Perhaps you know one of our writers? Either way, if you are interested in becoming a Phantom yourself then you might have some questions. What is it like to be a writer for Phantom Copy?...…

  • Should I Sell My Used Car Now?

    Should I Sell My Used Car Now?


    Are you in the new car market? Get in line – literally.  Consumers eager to purchase a new vehicle have been put on seemingly endless waiting lists – especially long for the highest demand vehicles.  But why?  After pent-up demand exploded as the pandemic started to subside in early 2022, supply was not only bought...…

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