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Top Blogging Tips for Car Dealers
If you’re here, you likely represent a dealership, and that dealership almost assuredly has a website. These days without a website even used car dealerships will lose traction and lose sales. What about your blog though? Most website providers offer blog functionality, should you be using it? Should you perhaps be doing it yourself even?... Read more
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Why do Featured Snippets Matter For Your Dealership?
You’ve seen them while searching, even if you didn’t know what they were at the time. The featured snippet—the coveted top position of organic search—can be yours, but should you care? Why do featured snippets matter for your dealership? There are a lot of reasons you should care, but first, we’ll go into detail and... Read more
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How To Get More Used Inventory at Your Dealership
People need cars. Your dealership doesn’t have them. What do you do? New cars aren’t an option when it comes to increasing dealership inventory. Dealers are entirely at the mercy of the OEMs, and the timeline to customer delivery for some popular models is six months to a year. Naturally, dealers need to do whatever... Read more
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Optimizing GBP for Your Dealership in 2022
SEO may always be changing, but for the last few years, one thing has remained the same in automotive. Your Google Business Profile or GBP is key to your success on Google. For those that are unfamiliar with the term GBP, you may know it by another name. Up until late last year, Google Business... Read more
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Find a Phantom at NADA 2022
Sin City is about to get spooky. After lurking in the shadows for a little while, the Phantoms are coming out to play at NADA 2022. The award-winning automotive team is back, and ready to light a new fire. We’re ready to reconnect with former connections and meet new ones. But if we don’t find... Read more
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SEO in Automotive in 2022
Some things never change, but SEO is not one of those things. Even a 2-year-old website isn’t going to continue to cut it on the SEO front today, and that’s in any industry. Think about your business. Has anything changed more in the last 2 years than automotive? Your dealership may be falling behind in... Read more
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What is a Content Marketplace?
The marketplace business model has exploded in the last decade. Marketplaces like Amazon have revolutionized how businesses and consumers handle online transactions. But what is an automotive content marketplace? At Phantom Copy, the marketplace concept is much more than a trend. After over a decade of experience in the automotive industry, we saw an opportunity... Read more
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2022 Chevy Silverado 1500 vs 2022 Ford F-150
When it comes to full-size pickup trucks, there are perhaps none quite as recognized as the Chevy Silverado and the Ford F-150. For decades, these two have duked it out, and the competition has helped to bring exciting new features to both trucks. Every year, new engine options and utility features are added, and that... Read more
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2022 Ram 1500 vs 2022 Chevy Silverado 1500
Ever since the Ram 1500 hit the market more than 40 years ago, it has been neck and neck with one of its fiercest competitors: the Chevy Silverado. Even four decades later, that still rings true. While each of the full-size pickups offer a distinct look, when it comes to performance, capability, and options, there... Read more
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