Engaging Your Audience with Content Marketing
Content marketing is a massive tool in the arsenal of any business or brand with an online presence. It’s a brilliant way to attract, engage and retain new audiences and, hopefully, convert them into customers. There are various different forms of content marketing that you can employ, but it’s key to couple them with strong...…
Do People Want to Read AI Content?
Why do people read? People read to get information. That’s simple enough, and we know that AI content can provide information. But if people knew that the information was coming from an AI, would they still want to read it? Do people want to read AI content? When we discuss AI for content marketing or...…
Can Content Marketing Save You Money?
There’s an old saying that goes you have to spend money to make money, but conveniently that saying never covered where you should be spending said money, or how spending money will make you money in the first place. This is the art and difficulty of running a business, especially in the modern era where...…
Why Local Content Still Matters
If the website for which you’re cultivating a content marketing strategy is for something that also has a physical location, local content is going to be a huge boon to your strategy if implemented correctly. Even other websites can utilize local content to help boost traffic and more by focusing on major markets where you...…
How Content Marketing can Enhance an Ad Campaign
If you’ve been following any of the content here on the Phantom Copy blog, then you should certainly be aware by now that content marketing is a necessity for anyone with a website in this day and age. Whether you’re running a business, cultivating your personal brand, building a community or anything else in the...…
How to Tell if Something is Written by AI
AI is here to stay, and it’s going to be in the content world at least for now. With all this AI content out there, how can you tell what is written by AI and what isn’t? Does it even matter? Perhaps we can help. Why Would You Want to Know if Content is Written...…
How to Rank for Non-Branded Terms
When it comes to digital marketing, ranking for keywords is paramount. Once you establish your brand and start building your presence, using branded keywords is a huge way to build organic traffic and you’ll often find that these rank well on their own, because customers are likely already searching for your brand. This makes developing...…
5 Digital Marketing Strategies for Business Growth
If you’re looking to grow your business in the modern age, digital marketing is a must. If you’re new to the digital marketing game, or are simply looking to refresh your knowledge of the game, there are a few key things you can do to get off the ground. We’ve put together five of the...…
Boost Your Content Writing Without AI
Do you want more content on your site? Of course you do. Or at least you should. Content is one of the biggest traffic generators especially if you are not putting money into ads. Phantom Copy has a few ways that you can boost your content writing without using AI. 5 Alternatives to AI-Generated Content...…
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