Optimizing GBP for Your Dealership in 2022
SEO may always be changing, but for the last few years, one thing has remained the same in automotive. Your Google Business Profile or GBP is key to your success on Google. For those that are unfamiliar with the term GBP, you may know it by another name. Up until late last year, Google Business...…
Find a Phantom at NADA 2022
Sin City is about to get spooky. After lurking in the shadows for a little while, the Phantoms are coming out to play at NADA 2022. The award-winning automotive team is back, and ready to light a new fire. We’re ready to reconnect with former connections and meet new ones. But if we don’t find...…
SEO in Automotive in 2022
Some things never change, but SEO is not one of those things. Even a 2-year-old website isn’t going to continue to cut it on the SEO front today, and that’s in any industry. Think about your business. Has anything changed more in the last 2 years than automotive? Your dealership may be falling behind in...…
What is a Content Marketplace?
The marketplace business model has exploded in the last decade. Marketplaces like Amazon have revolutionized how businesses and consumers handle online transactions. But what is an automotive content marketplace? At Phantom Copy, the marketplace concept is much more than a trend. After over a decade of experience in the automotive industry, we saw an opportunity...…
2022 Chevy Silverado 1500 vs 2022 Ford F-150
When it comes to full-size pickup trucks, there are perhaps none quite as recognized as the Chevy Silverado and the Ford F-150. For decades, these two have duked it out, and the competition has helped to bring exciting new features to both trucks. Every year, new engine options and utility features are added, and that...…
2022 Ram 1500 vs 2022 Chevy Silverado 1500
Ever since the Ram 1500 hit the market more than 40 years ago, it has been neck and neck with one of its fiercest competitors: the Chevy Silverado. Even four decades later, that still rings true. While each of the full-size pickups offer a distinct look, when it comes to performance, capability, and options, there...…
Introducing Phantom Copy — The Ghostwriters’ Marketplace
Content is your business. Think about it. How do you explain what your business offers? How do you market those differentiators? How does someone find you online? You can’t do any of it without some form of content. Whether it’s internal site pages, blog posts, landing pages, an email blast, a press release, a sales...…
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