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What is a Content Marketplace?

what is a content marketplace

The marketplace business model has exploded in the last decade. Marketplaces like Amazon have revolutionized how businesses and consumers handle online transactions. 

But what is an automotive content marketplace? 

At Phantom Copy, the marketplace concept is much more than a trend. After over a decade of experience in the automotive industry, we saw an opportunity to do better for car dealers – and for individuals who are doing the work. For the last few years, writers and SEO specialists have been loaded with more and more work for the same amount of pay – or worse – they have seen their jobs get outsourced. 

The Phantom Copy Marketplace offers a place for automotive content specialists to find themselves at home. Here, writers can feature their work for individual sales and create a bio to further their brand. In addition, those interested can sign up for our recurring content rev share program, where they do recurring content and SEO work for dealerships and receive a direct percentage of the revenue that is generated from it. 

The marketplace offers the best possible scenario of quality and affordability for dealers. Due to the nature of the business, the costs of working with Phantom Copy are lower for dealerships. Plus, the rev share and reward the writers receive for recurring clients keeps them engaged and produces a higher-level product. In addition, the marketplace offers relevant buy-now content for dealers that need something for their brand now. 

The Phantom Copy Marketplace:

Buy-Now Custom Content

Pre-Written custom content is available and searchable by OEM, model, topic, and writer. These pieces are 100% original and are taken down the instant they are purchased, so there is no chance of duplicating the piece. These pieces are all written by automotive professionals with years of experience. 

One-Time Content On-Demand

If the marketplace doesn’t have exactly what you are looking for, our content team can write something custom for you one-time. The content will be delivered according to your requirements and delivered to you with a typical turnaround time of 1-2 days. 

Custom Recurring Content

In addition to having traditional marketplace buy-now options, the Phantom Copy Marketplace also offers recurring custom content packaging for dealers looking for a partner to help move the needle in organic customer acquisition. In addition to custom content, this packaging also includes SEO and Google Business Profile optimization. 

Vendor Content Program

Any vendor overwhelmed with client content work is encouraged to ask us about our vendor pricing to handle your content needs. Our team can scale for significant operational requirements and has the industry experience to handle large clients. 

Whatever your current needs are in the automotive content and SEO realm, the Phantom Copy Marketplace is the ideal place to start. Have more questions – don’t hesitate to reach out and learn more about who we are and what we can do for you and your business. 

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